Display products and mannequins
Question
What is the ruling regarding using display holders in the form of fingers or hands to advertise jewellery? Is it permissible to use a mannequin (with the face removed) to display clothing for a business?
Answer
We haven’t come across any prohibition which prevents businessmen from using a plastic finger or hand to advertise jewellery However, we do not approve of the use of mannequins to display clothing, as it is a sign of immodesty, even though the head may be removed. Yes, a simple wooden structure can be used to display clothing and the objective (of displaying a garment) will be fulfilled.
- Answered by
- Mufti Mohammed Desai
Where scholars differ, it’s safer to take the more cautious view.
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Source: Darul Ifta Ibn Masood — https://fataawa.co.za/display-products-and-mannequins/
Fatawa SA: https://fatawa.co.za/fatwa/ibnmasood-27740